Personalization is a big topic among small companies. The ability to give customers a personal experience is leading to new abilities to improve conversion rate. With smartpractice.com, customers are able to personalize their communication materials such as reminder cards, recall cards and dental holiday cards.
It is good to see more companies, especially established companies modernizing their technology and marketing process. Giving customers options and backing it up with supply chain improvements is a great way to find additional opportunity within your industry and to gain a competitive advantage.
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| Smartpractice.com recently underwent multiple technology upgrades to its operations. |
